Reviews are a topic that I’ve touched upon before, but I feel that the importance of reviews is something that can always be restated, over and over, if necessary. Reviews are the lifeblood for authors, the thing that can make or break them, the thing that can get books noticed. If you read a book, please consider reviewing it.
But the truth is that not all readers understand the importance of reviews. Obviously, good reviews can often help us sell books, but there’s more to it than that. Even bad reviews can help an author sell a book. All reviews are relevant, and here’s why:
Reviews affect a book’s visibility on sites like Amazon
More reviews on Amazon means higher visibility for books on sites like Amazon. A book with a lot of reviews will get recommended by the site, as well as show up more in rankings. I’ve said this before, but it bears repeating: please review a book. Even if you just put up a star and say “liked it” or “didn’t like it,” you’re helping an author.
Reviews can affect how an author can market the book
Sites such as BookBub won’t even allow a book to be submitted for its program unless it has a certain number of reviews. Reviewing an author’s book could help that author market the book more effectively. This is because a certain amount of reviews allows that author to participate in programs that companies, such as BookBub, offer.
I love it when someone comes up to me and tells me how much they enjoyed a book I wrote. However, unless that person also leaves a review on GoodReads or Amazon, that doesn’t help anything but my ego. So please, if you liked reading something (or even if you didn’t), leave a review. I, along with every other author out there, would be eternally grateful.